[PR News Editor’s Note: Ariane Lovell, Co-founder and Director of Public Relations at Trifecta Media Group, is back with another edition of “Ask a Journalist” series. This time, she sits down with Jack O’Brien, Executive Editor at MM+M, to talk about what it takes to earn a journalist’s trust, why patient centricity matters, and how social media has reshaped healthcare storytelling.]

The internet has been abuzz with her first album launch happening today, but from following her for years, there are also lessons from her that we appreciate as communications experts. Ms. Rachel launched her brand in 2019 as her personal solution to seeking out better resources for her son. Seven years later, she is a recurring trending topic.

Here’s why and how it applies to your brand: