PR Lessons from Ms. Rachel
We co-founders of Trifecta Media Group are sisters, and we are also moms. With five kids between the three of us spanning ages from 7 months to 16 years old, we are all well versed in Ms. Rachel.
The internet has been abuzz with her first album launch, but from following her for years, there are also lessons from her that we appreciate as communications experts. Ms. Rachel launched her brand in 2019 as her personal solution to seeking out better resources for her son. Seven years later, she is a recurring trending topic.
Here’s why and how it applies to your brand:
Ms. Rachel is loyal to her visual identity - We went back to her first video and compared it to her last. Yes, it’s crisper and more polished, but the simple styling of herself and her “product” - her songs, is what grew her over 17 billion views on YouTube. Your brand can refresh its identity and evolve, but stay mindful of the essentials that keep your customers coming back.
The first time Ms. Rachel mentioned her humanitarian messaging.
Ms. Rachel absorbed risk and expanded her message - As an educator, mom and creator of children’s content, in 2024 Ms. Rachel started speaking out against the atrocities in Gaza which are disproportionately affecting children. In an era where consumers are becoming more intentional about supporting brands who support human rights, Ms. Rachel could’ve kept with her basic content plan of educational songs. Instead, with her privileged position of race, income and social standing built on years of trust, she took a stand and leveraged her platform for social justice and civil rights. While she may have lost followers, she also clarified her target audience and deepened the loyalty of her followers who remained.
Ms. Rachel maintains her clear, key-messaging and consistently reiterates her mission - Across her social media platforms, the structure of Ms. Rachel’s messaging is clear and easy to understand. This makes it easy for the public to not only engage, but to amplify and adopt her talking points.
Ms. Rachel leverages earned media to elevate and amplify other causes - From The Guardian to WIRED and Rolling Stone, Ms. Rachel is routinely in the news and in a September 22, 2026 interview with NPR, she explained her trajectory starting from childhood which was the seed of her mission and clearly explained why she was compelled to act. In an era where celebrities and public figures are routinely told to “stay in their lanes,” Ms. Rachel is adept at calling others in to take action so what started as a focus on civil rights abuses in Gaza, grew into speaking on the conflict in the Sudan and Congo, detention centers in the United Status as well as other atrocities against children, including the death of Nolan Wells.
From a preschool teacher to civil rights activist, Ms. Rachel models for brands what it means to embrace a conscientious identity, while staying true to core values and an established brand identity. Ms. Rachel inspires businesses to engage their consumers by inviting them to join their causes while still delivering on what drew them in at the beginning. Business is personal and as Ms. Rachel explained, “I just see every person’s humanity and go from there.”
